Robert started his media career at pioneering indie Planet 24, sourcing competition prizes for Channel 4's The Big Breakfast.
After managing the merchandising, licensing and in-programme interactivity for Planet 24's output, Robert then moved to Channel 4, where he was part of a small team developing licensed product and merchandising cross the Channel’s programme brands, as well as managing participation TV activity.
Robert was part of the management team that formed the first dedicated interactive unit at Channel 4, where he managed interactivity & viewer participation within the Channel's formats. He then went on to become the Channel's first New Media Commissioner, where he worked with the production sector to embed digital activities into formats, and to develop commercial online and mobile opportunities. Robert took responsibility for the digital and multi-platform elements of programmes such as Big Brother, Hollyoaks, Channel 4 News and Deal or No Deal.
Robert then moved to FremantleMedia, as head of TalkbackThames Digital (now Shotglass Media), where he built a commercial, editorial, technical & development team to expand a number of high profile formats into the digital and branded entertainment space with formats such as The X Factor, Britain's Got Talent, Take Me Out and The Apprentice.
Whilst at talkbackThames Digital Robert spearheaded the development of original online programming based on TV brands, creating The F Factor, a weekly satirical online look at The X Factor, written and hosted by C4 and BBCR1 presenter Matt Edmondson, and Take Me Out - The Gossip, an online spin off series of the ITV show, which then transferred to ITV2 for its second run. Robert and his team also launched some of the UK's most successful YouTube Channels, with The X Factor, and Britain't Got Talent.
Robert has developed a hugely successful YouTube Channel for reality stars Charlotte Crosby, and has consulted for The Guardian, Paul Hollywood, Turner Broadcasting and Foxy Bingo.
Before launching Robert & Friends, Robert was Managing Director of Zodiak Active UK, a branded and digital entertainment company owned by super-indie Zodiak Media. There, he developed a network of YouTube Channels with both original and library content, and launched one of the few UK channels funded by YouTube under its Original Channels Initiative, Fast Furious & Funny. Under Robert's direction Zodiak Active also represented the rights for IP such as Crufts, Mister Maker & Usain Bolt, as well creating branded entertainment programming for BBC World News and Yahoo, working with brands such as Domino's, Emirates and Renault. In 2014, Robert was invited to Chair the Branded Content Marketing Association (BCMA). He is YouTube Certified.